Enterprise Web Platform Modernization

Business context

The organization runs a customer-facing web platform that serves a large audience across multiple regions, products, and content journeys. It is central to how the business presents itself, runs campaigns, and supports its customers.

As the business grew, the platform needed to keep pace: faster pages, quicker content updates, and the ability to expand into new journeys and markets without a major rebuild each time.

The problem

The platform had grown over years and become difficult to evolve. Pages were slow to load, which affected user experience and search visibility. Marketing and content teams depended on engineers for routine changes, which slowed campaigns and tied up scarce engineering time.

Underneath, accumulated complexity made the system risky to change and hard to scale. The business needed to modernize without disrupting a platform it relied on every day.

Our solution

We planned the modernization as a phased journey rather than a single high-risk replacement, so the platform kept running for the business throughout. The work moved from a clear architecture assessment, through a new foundation, to content-team enablement and incremental migration.

• A modern, server-capable frontend that loads faster and is built for search visibility.
• A visual content management approach that lets content teams compose and preview pages themselves, using controlled components that keep the brand consistent.
• A cloud-native delivery model with automated releases and edge delivery, so changes ship quickly and reliably.
• Clear engineering standards and reusable components, so future work is faster and more consistent.

The outcome

The platform now loads faster, content teams publish and update pages with far less engineering involvement, and releases are more predictable.

Most importantly, the business gained a scalable, cloud-ready foundation: a reusable component base and an automated delivery model ready to support future growth, personalization, and new digital journeys.

Technology

The architecture was chosen around the enterprise outcomes the business cared about, not technology for its own sake:

• Cloud and infrastructure: the frontend is delivered on Vercel with a global edge network for fast, server-light delivery, while backend services and integrations run on AWS, giving a hyperscaler-grade foundation without the client managing servers.
• Performance: a server-capable Next.js frontend with a modern rendering strategy and edge delivery, so pages load quickly and rank well across regions.
• Content and data: a SaaS headless visual CMS separates content from code, with structured, reusable content models that let content teams publish independently while the brand stays consistent.
• Scalability: edge caching and a cloud-native delivery model absorb traffic growth and support new digital properties and journeys.
• Integration: clean, centralized integration with backend services and identity, so the platform connects to enterprise systems without scattering that logic through the UI.
• Engineering velocity and governance: a modular monorepo with reusable packages (managed with pnpm and Turborepo) and automated CI/CD, giving predictable, repeatable releases and faster delivery.